Business Management

Big brands unveil their new products to the public through a launching event. This event usually involves a speech by the company’s CEO, telling the attendees how the product was developed, to whom it’s marketed, and why it’s beneficial. After that serious corporate session, the fun part begins, where the event’s attendees can try out […]

The gig economy is currently booming. As of 2020, about 35% of the U.S. workforce are gig workers. People who lost their jobs due to the pandemic turned to freelancing to support themselves and their families. Full-time employees do part-time work to secure themselves financially. On social media, freelancing is portrayed so positively. The stereotypical

Building a strong and authoritative brand is crucial if you want your business to thrive and survive. No wonder business owners often implement tactics that help them improve their brand reputation. Most of them believe that building and maintaining a strong brand identity and reputation will impress clients. If you also want your business to

Despite the ongoing COVID-19 pandemic, there are already companies that have decided to resume office work. However, business owners should always keep the well-being of their employees in mind. Aside from maintaining the cleanliness of the establishment, what else can you do? Implement New Protocols Social distancing is one of the top concerns that owners

Providing quality products or service is important in building your brand’s image, but it is exceptional customer service that makes a client stay. Communication is not only essential in the marketing aspect of your business, it is also vital in how you handle customer queries and complaints. How you communicate with customers and deal with

Delivering your brand’s message to your target audience requires a lot of work, especially for startups that do not have an established brand image yet. The key to introducing your product to the market lies in a successful marketing plan. To facilitate your planning, you can start with little things and focus on the communication aspect

There are a lot of mistakes that a new business owner could make. Some are obvious. Others are not. But if there’s one that should be clearly avoided, that is mixing your personal and business funds. First, it does not make you look professional, particularly when dealing with customers and vendors. You’re literally giving them

If you are now a veteran but you are not yet ready to retire, starting a business might have crossed your mind. You may not have any background in sales or running a company. But like they always say, veterans actually make great business owners. Veterans are disciplined and are used to working hard. You

Gardening is naturally relaxing, which makes it a perfect hobby. Gardening helps relieve stress, and it gives you a sense of purpose in a way that no other hobby can. There is just something very satisfying about growing different kinds of plants and knowing that you can help them grow, flower, and produce fruit. If

Market intelligence firm Mordor Intelligence reports that from 2020 until 2025, the landscaping market is set to grow at a compound annual growth rate of 4.5%. This is largely due to millennial households having a greater inclination towards lawn maintenance and self-sustaining activities such as vegetable gardening. Compared to the many industries that suffered drastic